In Japan you see colourful, brocade objects attached to bags or keys. Although they are pretty, the primary purpose of these satiny, rectangular-shaped pouches is not decorative. They are in fact amulets or talisman called “omamori”.

Authentic omamori bought in shrines and temple is traditionally hand-made, contains a small prayer inside, then covered in a silky cloth and stamped with the site’s name and hang by a delicate thread.

Never ever open the omamori. You don’t want to release the blessing and say ‘sayonara’ (goodbye) to all of that luck and protection you sought. Priests and miko (shrine maidens) will emphasise that each omamori has an expiration date, usually about a year later, or until its purpose has been fulfilled. And that’s actually a good reason to plan a trip back to Japan to get a fresh omamori.

Each omamori has a unique purpose. So choose the perfect charm for your personal needs – katsumori (success talisman), yakuyoke (ward away evil amulet), koutsuanzen (traffic safety amulet), shoubaihanjou (money talisman) and many more.

Don’t forget to look out for this lucky charm when you next visit Japan. We all need a bit of luck!

Stay in touch